Data fuels every decision we make at Cross Audience, but it’s especially critical when it comes to media buying and planning.
First-party data – yours and ours – provides a 360-degree view of who your customers are. From there, we can layer in third-party data to target your audience online, since we’ll know the kinds of content they consume, where they go, when they go there, and so much more. That data allows us to make smarter decisions about when and where your ads should surface throughout their day, whether it’s on their desktop at work, their tablet at home, or their mobile somewhere in between.
Using data to purchase targeted media not only means we can reach your audience more accurately, it also means we can buy media more efficiently, with fewer wasted impressions than ever before. That means better ROI for you in the long run.
And, with Cross Audience’s premium publishing partners, you can be confident your ads will only appear on quality sites, safe from fraud, bots and brand-damaging adjacencies.