How can mobile generate excitement about a new movie?
A world-renowned studio aimed to raise awareness of a major film release by driving consumers to watch a video trailer and/or find show times in their area.
WHAT WE DID
- The Cross Audience team created data-backed custom entertainment consumer profiles by targeting users who frequent movie theaters on a regular basis (2-3x per month)
- These consumers were served targeted, engaging messages that enticed them to watch the video trailer, as well as creative that urged them to check local show times
WHAT WE ACHIEVED
Cross Audience entertainment campaigns performed nearly three times above the industry average CTR of .55%, achieving an overall average CTR of 1.34% . CTRS on interstitials peaked at 5% – nearly TEN TIMES the industry average!