Fast-growing mobile marketing company announces the latest addition to its suite of services aimed at large- and mid-sized companies with mobile aspirations
Livingston, NJ, July 27, 2017 (Newswire.com) – Cross Audience, the company committed to helping global brands expand their mobile presence through the acquisition of new high-value users, today announced the launch of its mobile DSP (Demand Side Platform). In addition to IAB standard ad formats, Cross Audience’s platform is equipped to serve engaging rich media, native and video formats (including pre-roll, MRAID and VPAID). The announcement marks an important expansion for the company, which provides a full range of mobile marketing services aimed at driving measurable results for mid- and large-sized companies.
The new mobile DSP will offer both self-service and full-service options to accommodate any size marketing budget. Full-service clients will be supported by Cross Audience’s client services team and will receive white glove service at every stage of their campaign, from asset creation through analytics and optimization. Self-service clients will have access to Cross Audience’s robust support site, with available support from the client services team.
Companies who advertise via the mobile DSP at either service level will be able to leverage Cross Audience’s premium publisher relationships, as well as their troves of high-quality first- and third-party data. “Our mobile DSP will give advertisers access to some of the most trusted names in digital publishing, as well as the premium audiences they’ve been struggling to reach through other partners – particularly if they don’t have a Fortune 500-sized budget,” says Jeffrey Kamikow, CEO of Cross Audience. “Whether they’re aiming to drive app downloads or sales, we’re offering scalable, data-driven, programmatic advertising that many mid-sized companies haven’t been able to take advantage of previously.”
With their new DSP available to both full- and self-service clients, Cross Audience is making mobile programmatic advertising accessible for even more mid-sized businesses.
The research firm eMarketer forecasts that through 2018, mobile will continue to be a key driver of programmatic’s rapid growth. Mobile programmatic ad spending has outpaced desktop for more than a year already, and in 2017, mobile is predicted to account for about 75 percent of all programmatic ad spending, while desktop will account for only 25 percent.
Cross Audience already delivers results for well-known companies in verticals including retail, QSR, travel, entertainment, and gaming. Earlier in 2017, the company launched its innovative Mobile Conquesting solution, which allows mobile marketers to accurately target users of competitor apps in order to build new, qualified audiences.
About Cross Audience:
Cross Audience is committed to helping global brands expand their mobile presence through the acquisition of new high-value users. The Cross Audience team uses premium data to identify and engage ready-to-convert audiences, then works relentlessly to optimize and drive results. Focused on quality, the company maintains long-standing relationships with respected publishers and recognized brands worldwide.
Headquartered in metro NYC area, Cross Audience was founded in 2016 by mobile industry leaders with decades of experience in the digital and mobile space.